TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks